
Definition +
third kind */θɜrd kaɪnd/ n. 1. Something extraordinary or otherworldly; an encounter or experience that defies conventional understanding or categorization.Origin: From J. Allen Hynek's classification system, popularized by "Close Encounters of the Third Kind" (1977).
2. A fundamental departure from binary thinking; the tertiary option that exists beyond traditional dichotomies or established frameworks; the space where innovation transcends the ordinary.
3. In creative contexts: A philosophy of creation that ventures into uncharted territory; work that emerges from beyond established norms, characterized by unconventional thinking, boundary-crossing innovation, and the courage to explore possibilities others overlook.
We work with brands
navigating change
to produce work
that defines their future.
Latest Work
Services
Ways we can help you
navigate change.

Narrative Performance
Every company is a collective of people, and every product carries their combined effort and culture. We uncover the stories already living inside your organization—the ones that align with your ethos and reveal what makes you fundamentally different. These become films that entertain, move audiences to tears, and build the kind of loyalty every organization seeks from its customers.

Make Something
Extraordinary
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