Fresh Line
Helios Suncare
Embrace the Power of the Sun
With Fresh Line, we set out to reimagine the typical suncare commercial. From the very beginning, it was clear the primary use of this film would be in-store displays—so our creative approach focused on crafting playful, eye-catching visuals designed to instantly draw attention and spark curiosity.
Although the shoot took place in December, and the landscape wasn’t exactly screaming summer, the Greek coastline still offered a solid foundation. Through a combination of VFX, matte painting, and background replacements, we transformed the wintry, rugged scenery into a sun-drenched, open terrain that aligned seamlessly with our cyan-and-yellow color palette. The result is a visual world that feels light, fresh, and unmistakably summery, regardless of when it was shot.