With Fresh Line, we set out to reimagine the typical sun care commercial. From the very beginning, it was clear the primary use of this film would be in-store displays, so our creative approach focused on crafting playful, eye-catching visuals designed to instantly draw attention and spark curiosity.
Although the shoot took place in December, and the landscape wasn’t exactly screaming summer, the Greek coastline still offered a solid foundation. Through a combination of VFX, matte painting, and background replacements, we transformed the wintry, rugged scenery into a sun-drenched, open terrain that aligned seamlessly with our cyan-and-yellow color palette. The result is a visual world that feels light, fresh, and unmistakably summery, regardless of when it was shot.